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Founder Gamal Codner will remain involved with the brand as it expands beyond DTC and internationally.
January 4, 2022
By: Christine Esposito
Editor-in-Chief
Branded Group, a New York- and Paris-based operator of digital-first consumer brands, has acquired men’s personal care and grooming brand Fresh Heritage. Founder Gamal Codner will stay heavily involved in the Atlanta-based brand, according to Branded, which say it intends to rapidly scale operations and reach to transform Fresh Heritage into a “powerhouse personal care brand for men of color.” The acquisition makes Fresh Heritage the fifth men’s care brand owned by Branded. The...
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